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With the increasing popularity of Facebook, a new social phenomenon connected with its extensive use has appeared: namely, Facebook intrusion. The main aim of the study was to examine the mediating role of loneliness in the relation between friendships and Facebook intrusion. We analysed data from five countries: Poland (N = 399), Slovakia (N = 266), Syria (N = 475), Ecuador (N = 327), and Malaysia...
This study examines and compares word of mouth (WOM) behaviour among university students in Syria. To date, little is known about this important phenomenon which is surprising given the deregulated education market in Syria that allows for private universities to compete for students alongside public universities. Using a mixed methods research design and structural equation modelling, our results...
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