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New products developed in emerging markets such as China, India and Brazil are not only sold locally but also ‘exported’ globally, suggesting a changing landscape for global innovation. Existing literature in technology learning and capability accumulation has long held the claim that, for a certain period of time in their development, firms in latecomer countries rely on their counterparts in developed...
Innovation is an organization's spanning process that must continually change in response to, and in anticipation of, changing business environments. Research in the fields of marketing and management has examined individual strategic orientations (SOs) (such as market orientation) and their relationship to innovation performance. Few studies, however, have compared the effectiveness of different...
We examine the difference of telecommunication market between developed countries and developing countries by using adopter categorization which divides consumers into five categories: Innovators, early adopters, early majority, late majority and laggard. The results indicate that the size of innovators in developing countries is smaller than that in developed countries; on the contrary, the size...
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