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The aim of this work was to explore the inclusion of emoji in open‐ended descriptions in food‐related consumer research. A total of 119 consumers evaluated six samples of chocolates of different flavors using an open‐ended question with the option of including emoji if desired. A list of 39 emoji were available to include in the responses. The great majority of the participants used emoji to describe...
Co‐elicitation of hedonic responses and sensory responses is now common. Against this background, this research compared the risk of hedonic bias from sensory check‐all‐that‐apply (CATA) questions and sensory term ratings from unstructured line scales (RQ1) and evaluated if the risk of hedonic bias is independent of the sensory terms of the CATA question (RQ2). Seven studies with 137–293 participants...