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When individuals face difficult decisions, they may turn to random decision‐making aids, such as coin flips, for support. Here, we show that flipping a coin before making a decision impacts the number of reasons that individuals consider when making consumer choices (Study 1), policy decisions (Study 2), personal decisions (Study 3) and breakup decisions (Studies 4a, 4b, 4c). In Studies 1 to 3, flipping...