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Introduction and Aims
Rules concerning the placement of alcohol advertisements (Placement Rules) were added to the industry‐managed Alcohol Beverages Advertising Code Scheme in November 2017. This study aimed to critically review the Placement Rules and evaluate their ability to effectively regulate the placement of alcohol marketing and provide safeguards for young people in Australia.
Design...
Introduction and Aims
In Australia, most alcohol is sold as packaged liquor from off‐premises retailers, a market increasingly dominated by supermarket chains. Competition between retailers may encourage marketing approaches, for example, discounting, that evidence indicates contribute to alcohol‐related harms. This research documented the nature and variety of promotional methods used by two major...
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