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The relationship between augmented reality (AR) in mobile applications and consumers' online impulse purchase intention is still at its nascent stage. This study focuses on the cosmetics category under online purchase. Firstly, it examines the relationship between women consumers' motivation to use AR in the mobile app, vis a vis perceived quality of augmentation on perceived value. Secondly, it also...
Investors pay premiums for internationally diversified firms because these companies have competitive advantages, including access to new channels of distribution. This study analyzes performance trends and compares the performance of domestic and internationally diversified firms in the high-technology industry for the period of 1997 to 2011. The study sample includes 19,921 firm-year observations...
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