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Aims
To (1) estimate predictors of first‐ versus second‐generation electronic cigarette (e‐cigarette) choice; and (2) determine whether a second‐generation device was (i) superior for reducing urge to smoke and withdrawal symptoms (WS) and (ii) associated with enhanced positive subjective effects.
Design
Mixed‐effects experimental design. Phase 1: reason for e‐cigarette choice was assessed via questionnaire...