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Ebenso wie der im vorhergehenden Kapitel beschriebene Logistikbereich zählt auch der Handels- und Konsumgüterbereich zu den frühzeitigen Anwendern im Business Networking. Um Abläufe zwischen Lieferanten und Händlern effizienter zu gestalten, entstanden bereits in den achtziger Jahren Initiativen wie Category Management oder Efficient Consumer Response (ECR) (vgl. [Hogarth-Scott 1999, 670f], [Mitchell...