Search results for: Nicole Koschate
Journal of the Academy of Marketing Science > 2018 > 46 > 3 > 516-536
Journal of Business Economics > 2017 > 87 > 6 > 809-875
Moderne Markenführung > Markenkontrolle > 1393-1408
Journal of the Academy of Marketing Science > 2016 > 44 > 5 > 608-626
Schmalenbach Business Review > 2015 > 67 > 2 > 171-195
Journal of Business Economics > 2014 > 84 > 6 > 793-826
Psychology & Marketing > 29 > 2 > 76 - 86
Journal of the Academy of Marketing Science > 2010 > 38 > 3 > 265-287
Psychology & Marketing > 27 > 1 > 36 - 53
Journal of the Academy of Marketing Science > 2005 > 33 > 1 > 36-49