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This study explored the value priorities of the post-80s generation in China major cities and its impact to the individuals' subjective well-being (SWB). Data were collected using questionnaires about values and SWB. Samples of 249 adults who were born in 1980s from Beijing, Shanghai, Guangzhou, Shenzhen participated in online questionnaire survey. The results show that: (1) Top to down, value priorities...