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Gift card is more and more popular in market, the retailer gets profit from gift cards, customers give gift cards to replace gift products. In this paper, we develop a newsvendor model to analysis the retailer's optimal strategy in condition that without gift cards, unredeemed gift card balances become the retailer's property with gift cards and unredeemed gift card balances become the state's property...
In recent years, with the intensification of market competition, more and more firms tend to use gift cards promotion. In this paper, based on the problem of retailer strategic inventory in two-period supply chain, we develop the model which with manufacturer-sponsored free gift cards promotion. We get the optimal wholesale price, retail price, the optimal inventory level that retailer should take...
More and more enterprises are willing to use gift cards for product promotion. In this paper, we assume that the consumer utility function is a nonlinear utility function based on the previous research. We describe consumers' purchasing behavior without a spending constraint from the perspective of consumers' utility and develop a model to derive the optimal purchase amount threshold, gift card value...
In recent years, with the intensification of market competition, more and more firms tend to use gift cards promotion. In this paper, we consider the use of manufacturer sponsored retailer-issued gift cards in a single manufacturer single retailer supply chain. We use a Stackelberg game framework where the manufacturer is the leader. We analyze the result of the supply chain with cost allocation strategies...
In recent years, with the intensification of market competition, more and more firms tend to use gift cards promotion. In this paper, we consider a retailer offers gift cards to consumers, and assume that the demand is deterministic, then, we use linear function to describe the retailer's market demand in the condition of no gift card promotion and offering gift cards promotion. Finally, we establish...
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