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The research on brand psychological contract violation does not only mean to show negative results, but also find a way to avoid possible influences or damages. Based on relevant findings home and abroad, this article takes KFC, a typical example in the F&B industry, as the research subject, and proves that a brand's crisis management and consumers' attribution of responsibility have outstanding...
Online product recommendations (OPRs) which include provider recommendations (PRs) and consumer reviews (CRs) are widely used in electrical environment to enhance customer loyalty. In this paper, the consumer shopping efficiency consists of screening efficiency and evaluation efficiency while the products are also classified as search products and experience products. We extend a rich theoretical...
With the growth of people's living standard and economic income, the effect of prices is weakened while customers are shopping, but brand effect is increasingly obvious. This paper uses the customers' brand cognitive level as independent variable, and uses simulation scenario experiment method and use the eye tracker to record and analyze the eye movement data of the participants of different cognitive...
Based on the panel data of 13 listed banks from 2007 to 2014, this paper analyzes the effect of non-interest income and its components on banks from the aspect of earnings. The empirical results show that, for state-owned banks, the development of non-interest business has a positive but not significant impact on return on assets and for share-holding banks, the development of non-interest income...
Based on the heterogeneous firm trade theory, we choose the data of Chinese listed enterprises in manufacturing industry from 2010 to 2014 to examine the relationship between export and the productivity of enterprises. In order to eliminate simultaneity and selectivity biases, we calculate the total factor productivity through Levinsohn-Petrin estimation. For the sake of robustness, we choose both...
This study investigates customers' desired service attributes provided by Thailand's leading hypermarkets. Drawing upon service quality literature, items from Retail Service Quality Scale (RSQS) were used to identify the particular services that influence customer satisfaction. The results of this study can be beneficial for retail business operators to improve their services and remain viable in...
This Microfinance is one of the services which are exclusively marketed to the bottom of the pyramid (BOP) market. In China, rural households can be regarded as a segment of the BOP market. In their production and lives, rural households still face with the problem of fund shortage. Bases on theory of planned behavior, a relationship model has been built to investigate the influencing mechanism of...
This paper mainly studies the regurgitation feeding back effect of outward direct investment on the homecountries. It is certified that the going-out strategy which China has insisted on for a long time is correct. Also, the regurgitation feeding effect of Chinese outward direct investment on the home country is objectively existential, and will have positive effects on the country economy. This paper...
As of 2006, a total of 70 million small- and medium-sized enterprises (SMEs) have chosen to discontinue business owing to aging management and the shortage of successors. This raises the question of how management can deal with this issue while considering stock prices and sales price factors. The purpose of this paper is to conduct an empirical analysis in order to determine the factors that influence...
With the rapid development of modern society, the external environment faced by enterprises is becoming increasingly uncertain. Among all uncertain factors, supply disruption has drawn much attentions from both the academic and industrial circles. This paper studies the dynamic performance of a typical production inventory system (automatic pipeline, inventory and order based production control system,...
Transportation is more and more important in social and economic development. However, it also causes resource waste and environment pollution problems as well. Hence, it is necessary to take energy consumption minimization into consideration when we deal with vehicle routing problems (VRP). Most of previous researches about energy minimization vehicle routing problem (EMVRP) assume that the vehicles...
An investment results in a gain or loss in the future, it is reasonable to use its the present discounted value of gain or loss to evaluate the investment. However, portfolio selection theory does not take this into account in evaluating investments. This paper uses the present discounted value of the gain as the base of investment evaluation, and gives the formulates of return and risk of an investment...
People's behavior is constrained by external social norms, meanwhile they will internalize the norms they approved, thus making their own internalized morality. If someone violates this internalized norm, he will not only be punished by others, but also generate guilt or shame by himself, so he will adjust his behavior in order to avoid such feelings. Though loan experiments, this paper investigates...
Interbank Offered market (also called “Interbank Lending market”) and the stock market are important parts of China's financial market. This paper studies the relationship of Shanghai interbank offered rate (Interbank Offered Rate Shanghai, abbreviate “SHIBOR”) and stock market returns, which is benefit to grasp the change rules of them. It finds that the dynamic relationship between SHIBOR and stock...
This paper considers a supply chain consisting of one manufacturer and one retailer and models their interactions as a three-stage Stackelberg game with the incorporation of a preselling program, and derives the retailer's optimal advance ordering quantity and the manufacturer's optimal discount rate and production quantity. According to the analysis, it is shown that although he may own sufficient...
This paper studies a supply chain consisting of an upstream supplier, a downstream retailer and final consumers. The supplier owns privately the information on the product quality level and signals it by CSR strategy. Under this quality information asymmetry, in order to examine the role of CSR on signaling the quality level, we build a signaling model to capture how the supplier indirectly share...
We address a surgery capacity sharing problem with multiple hospitals, and formulate a model where hospitals who have their own capacity (the Operating Room) locally. Each hospital has several surgery teams facing random demands and seeks appropriate capacities to accommodate the demands, so that its total profit is maximized. We study the allocation of available surgery capacities in the systems...
Taxi is one of the important transportation for citizens to travel. It is a hot issue of society which attracts people's attention, because it is hard to take a taxi. According to series of problems of hailing taxis and combining present subsidy schemes of various taxi companies in the era of ‘Internet Plus’, we select optimum scheme by using Analytic Hierarchy Process Model and evaluate the extent...
Emergency service decision makers are facing the following problems: where to locate the ambulance facility and how many ambulance vehicles should allocate to the station in order to meet the patient needs effectively. In this paper, we study the problem of joint planning of emergency medical services management, which typically consist of emergency location planning and patients assignment to hospitals...
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