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With the service economy and experience economy era, the Internet became the main platform for exchange of views on product and word of mouth. This paper sorts out previous researches on the E-WOM, corporate reputation and the relationship between purchase intention. Put forward the model of the relationship among the E-WOM, Corporate's reputation, Trust, Interaction mechanisms and purchase intention...
This paper tries to construct sales promotion and Technology Acceptance Model as an integrated theoretical framework of C2C online consumer behavior. We use empirical method to test hypothesis about the relationship between online sales promotion, TAM and C2C online shopping behavior. The study shows that online sales promotion direct impaction on the customer's attitude and purchase intention is...
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