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Fashion tech products have both fashion elements and functional elements. These dual attributes lead to two opposite consumption externalities: on one hand, the fewer users, the more utilities she can get; on the other hand, a consumer will be more likely to buy when there are more buyers. Taking these two opposite effects into account, we study the optimal intertemporal pricing strategies assuming...
For the products that provide not only intrinsic value from their functions but also stylish consumption experience, there often exist both Veblen and network effects. Some customers are more likely to purchase the product if fewer customers can afford it, while others might appreciate the existence of more peers. Focusing on these products, we study the market equilibrium under rational expectations...
With the rapid development of technology, more and more products tend to both meet customers' functional needs and provide stylish consumption experience at the same time. In this paper, we define these products as “fashion tech” products. In practice there exist two opposite consumption externalities associated with “fashion tech” products: some people are more likely to purchase the product if fewer...
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