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Since the transformation of the economy, pricing policy in enterprises also has changed.
Our study enable to confirm that there is a quite considerable change in pricing policy which not always can follow market expectation. Some firms apply traditional cost plus pricing but
most of them try to orient their prices to their average level in the whole branch. Such
behaviour is supported by applying...
The purpose of this study was to investigate the last changes in social media marketing.
In particular, the aim was to examine and describe how and why changes, especially in Facebook
EdgeRank algorithm, influences marketing activities. Author analyzed changes in Facebook platform
which was held in 2012. The information which was gathered could have practical significance.
The existing knowledge...
This paper aims to determine whether the Polish capital market is efficient at low level.
The test results suggest the presence of autocorrelation of daily returns on WIG index. However,
observations showed weakening of the autocorrelation with the development of the Warsaw Stock
Exchange.
Pathology in the process of governance in local government is a fact. It bases on the results of
representative surveys of public Supreme Chamber of Control (NIK) and on opinions some officials
in this regard. This paper presents a diagnosis, examples of pathological activities and highlights the
role of social unmasking activity „in good faith”. Some proposal of changes were formulated which
...
In 2009–2012 the research on strategies and tactics of commercialization was done. The aim
of this article is to present the research results. Main area covered here is the area of innovation
market implementation, especially strategies of Polish companies in this field. Different factors that
can have influence on commercialization strategies were identified and analyzed. The starting point
for...
This paper presents a theoretical concept of an intelligent enterprise. It is assumed that in
the third industrial revolution key determinants of the effectiveness of the company will be associated
with its function as an energy prosument. The study focused on the analysis of the smart grid
and grid technologies helped define the following three forms of intelligent enterprise: single energy
prosument,...
W ostatnim stuleciu zmianie ulegały poglądy na rolę ludzi w organizacji, czego wynikiem
jest ewolucja funkcji personalnej. Jednym z przejawów wspomnianej ewolucji jest transformacja
ról menedżera personalnego. Celem artykułu jest scharakteryzowanie menedżera zarządzania
zasobami ludzkimi w kontekście modelu partnera biznesowego.
W niniejszym artykule przedstawiono próbę całościowego ujęcia zarządzania zasobami ludzkimi
na poziomie wsparcia strategii organizacji nie tylko w wymiarze wertykalnym, ale również
horyzontalnym. Wsparcie to wyrażone zostało poprzez spełnieni dwóch kryteriów: spójności oraz
dopasowania. Spójność i dopasowanie można uzyskać poprzez zastosowanie czterostopniowy
sposobu analizy wprowadzanych lub...
Remote patient monitoring (telemonitoring) has the potential to bring about reductions
in the costs associated with caring for patients equipped with cardio-active implants. Partial
replacement of classic very resource absorbance follow ups of the devices held in specialized
clinics will reduce costs for patients and the healthcare system. Using BIOTRONIK Home Monitoring
® system can easily detect...
In the new energy market the role of typical energy customer evaluates from a passive one to
more active. The new types of DSM programs are offered by energy suppliers in order to change
customer behavior. The first part of the paper describe presents several types of energy tariffs
dedicated to new energy market. Second part of the paper presents the results of preliminary studies
of Polish residential...
W artykule dokonano przeglądu literatury analizując opinie na temat cech i umiejętności
przywódczych oraz podjęto próbę odpowiedzi na pytanie czy każdego kierownika można, z racji
pełnienia funkcji kierowniczych, nazwać przywódcą.
Współczesny sport odgrywa ogromną rolę we współczesnym świecie, jednak w ostatnich
latach nasiliły się zjawiska, które podważyły sens rywalizacji sportowej. W konsekwencji zaczęto
zastanawiać się nad nową formą przywództwa i nowymi rolami lidera w ramach zespołów/klubów
sportowych. Celem artykułu jest ukazanie zróżnicowanych ról lidera zespołu sportowego
w kontekście zmian w podejściu do przywództwa...
W artykule dokonano przeglądu, w perspektywie historycznej, dotychczasowych badań nad
wartościami odnoszącymi się do pracy. Zaprezentowano najważniejsze narzędzia badawcze
opracowane w tym obszarze oraz utrudnienia i ograniczenia związane z ich zastosowaniem.
Podjęto również próbę wskazania nowych kierunków badań nad wartościami, uwzględniających
współczesne uwarunkowania działalności gospodarczej,...
In their practice the banks use different kinds of product strategy. They depend among other things, on the run of the life cycle of the bank product. It seems that its run is different than for customer products. The lack of the customer-innovator groups makes that in the life cycle of the bank product the first phase is short and the second and third phases are longer at the first and second phases...
The paper aims at presenting the concept of public private partnership and its perception by
self government units.
This form of management may undergo implementation as specified by the basic law, as well
as other regulations. The considerations culminate in evaluating the perspectives for public private
partnership in Poland, taking into account actions performed in the domestic arena.
The paper presents the problems concern customer loyalty as the company purpose in the
current market and the ways of its realization. There are discussed two important matters. The
first one is focused on the satisfaction as the necessary condition of loyalty building as well as
on the necessity of permanent tests of the satisfaction. The second matter concerns the role of
loyalty as marketing...
The idea of implementation of continuous improvement philosophy - TQM and other
modem methods of management in different sectors of industry and services (including the
financial service sectors) has been attracting the attention in Poland. The analysis below
characterizes the changes that are currently being done on the contemporary financial market
(mainly banking and insurance). The special...
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