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Product placement is regarded as a covert advertising strategy because viewers are often unaware of the persuasion attempt when they are exposed to product placement due to the high integration of the commercial content into the media content. In order to guarantee fair communication and prevent viewers from being influenced without their awareness, regulations prescribing proper disclosure of product...
In the product emotional design era, the website homepage design, especially the aesthetic design, has become a key factor that influences users’ first impressions, attitudes and behaviors. Based on the Stimulus-Organism-Response (S-O-R) theory, the current study examines the mechanism through which the aesthetic design of a comprehensive job-hunting website homepage affects users’ satisfaction. Emotion...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.