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Extending the price–quality–value model (Monroe and Krishnan in The perception of merchandise and store quality 209–232, 1985) and means-end model (Zeithaml in J Mark 52:2–22, 1988), we developed a conceptual model to investigate the mediating role of price discount affect (feeling aroused by price discounts) in the relationship between price discounts and consumers’ perceptions (perceived savings,...
Although the benefits of physical activity are well acknowledged, many inactive yet unfit children perceive physical activity as unpleasant, which may be one of the contributing factors to childhood obesity rate. Active video games (AVGs) are an innovative, fun approach to promote children's physical activity. This study investigated the acute effect of playing a single bout of AVGs on children's...
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