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Word‐of‐mouth has long been an important concept in marketing communications. In today's world of Web 2.0, electronic word‐of‐mouth has materialized as a phenomenon of critical interest to marketers. Within the context of electronic word‐of‐mouth has emerged consumer‐generated content in which consumers can quickly and easily create and distribute messages via the worldwide web. Given that today's...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.