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Novel homologous series: RO-CNsub>6H4-CH=CH-COO-CH2-C6H4-Br (p) synthesized and studied with a view to understand and establish the effects of molecular structure on liquid crystal (LC) behavior of a series. Series consists of eleven homologues. C1to C7members of a novel series are non-liquid crystals. Mesomorphism commences from Octyloxy (C8) homologue and continued upto hexadecyloxy homologue...