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Exotic livestock disease outbreaks have the capacity to significantly impact individual livestock keepers, as well as devastate an entire industry sector. However, there has been limited research undertaken to understand how farmers think about and carry out exotic livestock disease control practices within the social sciences. Drawing on aspects of Social Identity Theory and Self‐Categorisation Theory,...
Science has a powerful role in society. It can fuel innovation, shape policy and influence public opinion. However, science can also be highly controversial and subject to substantial disagreement and debate. Such debates are often evident in the media which regularly reports on areas of disagreement and debate. This article draws on the case‐study of bovine tuberculosis (bTB), which has become a...