Search results for: Subramanian Balachander
Production and Operations Management > 32 > 6 > 1865 - 1879
Production and Operations Management > 30 > 10 > 3800 - 3811
Quantitative Marketing and Economics > 2014 > 12 > 1 > 85-126
Quantitative Marketing and Economics > 2013 > 11 > 4 > 437-458
Marketing Letters > 2012 > 23 > 3 > 851-868
Marketing Letters > 1998 > 9 > 2 > 169-179