Search results for: Hélène Deval
article
Journal of Consumer Behaviour > 21 > 6 > 1454 - 1463
Although prior research has established a cognitive association between perceived financial resources and increased caloric intake, the underlying process is still largely unknown. To date, the psychological influence of financial cues on eating behavior has primarily been explained in terms of goal activation. Perceived scarcity of financial resources is thought to result in a motivational drive...
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Marketing Letters > 2019 > 30 > 2 > 193-205
Self-generated thought has been shown to have a significant impact on attitude change. Merely thinking about an attitude can result in more extreme attitudes. Although research in this area has investigated several moderating factors, most of the research looks at constraints that attenuate but do not reverse the effect (depolarization). The current research investigates source effects as a depolarizing...
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Psychology & Marketing > 31 > 11 > 992 - 1007
Research has demonstrated that consumers are commonly insensitive to missing information and that this insensitivity can lead them to form strong beliefs and evaluations on the basis of weak evidence. A growing body of research has shown that sensitivity to omissions can be heightened and that this increased sensitivity results in more appropriate evaluations. Expanding on this, the current research...
