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Tobacco production, and curing is the single most important contributor to soil degradation and deforestation in Uganda. To minimise the environmental effects associated with tobacco production, the environmentally friendly, as well as energy‐efficient, rocket barn technology was developed. In spite of its energy saving and environmental benefits, the adoption of rocket barn technology remains low...
The success of new food technologies largely depends on consumers' behavioral responses to the innovation. In Eastern Africa, and Uganda in particular, a technology to process matooke into flour has been introduced with limited success. We measure and apply the Food technology Neophobia Scale (FTNS) to this specific case. This technique has been increasingly used in consumer research to determine...
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