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Previous research suggests that the same ad can have different effects depending upon the media context in which the ad appears. This experiment investigated how the semantic relation between the content of advertisements and editorial texts, and the ad location on newspaper pages affect attention and memory for advertisements. We recorded participants' eye movements while they read newspaper articles...
Brain oscillatory responses of 4–35Hz EEG frequencies elicited during performance of a visual n-back task with complex visual stimuli were assessed in 20 adult volunteers. Spectral power changes were assessed separately for target and non-target stimuli in four different memory load conditions (0, 1, 2, and 3-back). The presentation of both target and non-target stimuli elicited long-lasting ∼4–8Hz...
User-driven approach is commonly understood as the process of collecting demand side information and consumer trends for improved business performance. However, in order to derive sustainable benefits from user driven development, companies must deploy also the supply side structures and operational models that are required to support user-driven product development processes. Thus committing to user-driven...
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