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Rewarded referral programs is a popular way to stimulate word of mouth, its effect depends on not only the economic benefits, but also the social interaction. Based on the social distance theory, in this study analyze the process of the customer rewarded referral program to find how the economic interaction and social interaction interact each other, and how it influences customer referral. In the...
Company real estate (CRE) means the real estate such as land and buildings which owned by non-real estate companies in order to support the operation and development of the enterprise. In this paper, we will see the difference of CRE in different industries through comparative analysis of all the data. We take the empirical analysis methods and build the regression model based on the data from the...
On the basis of business status of some trust and investment corporation in Beijing, this paper classifies risks of trust and investment corporations, and then establishes an indicator system, finally evaluates and monitors risks quantificationally
This article proposes an approach to multiple attribute decision making with partially known attribute weight information where individual assessments are provided as interval-valued intuitionistic fuzzy numbers (IVIFNs). By establishing an optimization model based on the deviation degree, the proposed approach derives a linear program for determining attribute weights. The weights are subsequently...
Based on understanding of troubleshooting issues to be solved during constructing Chinese modern defense companies, a related research idea is provided: in the clear context of national institutions, building research ideas of company's strategy of defense conversion, the approaches of development and mechanisms for efficient allocation of resources, achieving the integration of related strategies.
Search-based advertising services provided by search engines enable companies to promote their products to internet users based on their queries is now a major online advertising channel. In most search based advertising services, a company sets a budget, selects keywords, bid for each keyword and pay for each click received. Thus the profit of the company highly lies on the reward of each keyword,...
With the fast development of information technologies implementation, Enterprise resource planning (ERP) systems are increasingly adopted by more large and medium-size companies in China. For most Chinese companies, ERP is still in its planning or initializing stages. Managers in those firms are expecting to know more about what will happen and what they need do after the ERP implementation. Even...
As increasingly popular of search engine advertising which displays advertisements alongside the search results in response to user queries, advertisers can issue ads campaigns across different search engines simultaneously for better return of investment and overall clicks. Advertisers typically have a limited budget that should not be overspent, therefore advertisers must decide how to allocate...
Following the progressing of computer technology, many traditional industries are also moving into this information technology market. Form literature research that many countries have improving actively in digital archives industry. This is also true in Taiwan. In order to improve the digital archives industry, the purpose of this research is to find out how the domestic dealer to see the Taiwan...
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