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Increasingly more service providers offer both offline and online services simultaneously, but consumers still seem to prefer using offline services rather than online ones. Our research focuses on factors that influence users’ intention to transfer their usage from the offline to the online channel that offer similar services. Drawing on the valence framework and prior research related to habit,...
Taking into account the attractive prospect of the Internet, more and more service providers provide offline and online services simultaneously. At the same time, there are many online service providers who only provide online services. But the adoption of online services, especial for online transaction services develops slowly. This study selects the online banking as the research object and explores...
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