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Cultivation analysis typically begins by identifying the most common and stable patterns in television content, emphasizing the consistent images, portrayals, and values that cut across program genres. Few theories of media effects have been critiqued as heavily and fiercely as cultivation. There have been many key areas in which cultivation research has been particularly relevant in helping us understand...
This content analysis of gender role portrayals in 49 episodes of 40 distinct United States tween television programs aired in 2011 examined two genres: teen scene (geared towards girls) and action-adventure (geared towards boys). This programming is of interest because tweens are a lucrative market, they watch more television than any other age group, and television programs are created specifically...
This content analysis of week-long samples ofprime-time network dramatic programs broadcast betweenthe fall of 1967 and the spring of 1998 found thatwomenconsistently receive less recognition than men on television. While programs broadcast in the1990's had more women than those broadcast in the 1960'sand early 1970's, the women were still under representedin relation to their numbers in the U.S....
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