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Today we cannot imagine our everyday life without the Internet. Some of us do not even remember the times, when we actually had to get outside to buy new clothes or book a vacation. Now, all these tasks can be managed, with the help of the Internet, comfortably from our homes. One of the most booming Internet offerings are the so-called social media. In our study we investigate the divergences in...
Crowdfunding allows entrepreneurs to fund their business projects by attracting crowd investors to provide relatively small financial amounts via a standardized internet-based platform. Research on this topic is still limited, especially considering determinants that actually "convince the crowd" to fund someone else's business idea. This study examines impression management strategies as...
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