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Timely and effectively handling of customer complaints, can not only eliminate customer dissatisfaction, but also increase customer satisfaction with and loyalty to the enterprise. Thus, exploring the influence mechanism of complaints handling is significant for both consumers and companies in e-commerce. This study constructs a research model, and puts forward some research hypotheses. The results...
This paper extends the standard newsvendor problem based upon loss-averse under supply uncertainty with multiplicative demand. We show that the optimal order quantity is decreasing in the retailer's loss aversion, and the optimal selling price is increasing in the retailer's loss aversion. optimal selling price is increasing with respect to the unit cost and the optimal order quantity is decreasing...
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