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New communication channels are creating tremendous opportunities for marketers. The study aims to identify the role of marketing communication through an outdated and social media consumer‐based brand equity. Industries including fashion, mobile service, and soft drinks were selected to better understand the phenomenon. A quantitative survey‐based approach was used to collect the data. Moreover, the...
The social media has become an integral part of the marketing strategy. Marketing activities are now more inclined to online social networks (OSNs) than ever before in the history of the business. More and more consumers are joining OSNs for the sake of fun, socialization, and online buying. Every user perceives some degree of risk while joining and using OSNs. The current systematic literature review...
In health care services, achieving high performance is at utmost importance as it relates to human life. In lieu to this, performance of the health care practices has to be measured. Measuring the performance of a health care practice has existed since 250 years ago. Until now, it is still significant; however the names and faces of the measures have changed. In Malaysia, the private medical clinics...
In this study, pattern of electricity consumption for institutions and at workplaces in Malaysia studied. The main purpose of this study is to investigate the utility consumption among Malaysian electricity users. This study is designed to find out the different attitude and awareness toward energy consumption among staffs and students and also to identify respondents' environmental concern ranking...
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