The Infona portal uses cookies, i.e. strings of text saved by a browser on the user's device. The portal can access those files and use them to remember the user's data, such as their chosen settings (screen view, interface language, etc.), or their login data. By using the Infona portal the user accepts automatic saving and using this information for portal operation purposes. More information on the subject can be found in the Privacy Policy and Terms of Service. By closing this window the user confirms that they have read the information on cookie usage, and they accept the privacy policy and the way cookies are used by the portal. You can change the cookie settings in your browser.
The aim of this research is to find out effective factors that can help model customer loyalty in smartphone market in China. This study fills in the current gap with solid understanding of customer loyalty and satisfaction in depth. Online survey was applied for data collection and more than 300 participants got involved in the fieldwork. Twelve hypotheses were proposed and tackled by 26 survey questions...
This empirical study investigates consumer behaviour of Generation Y (Gen Y) (aged from 18-33) in a cross cultural e-commerce context. In particular, this study focuses on perceived risks and online purchases through a comparative analysis between developed and emerging markets. To fully exploit the potential of e-commerce and eventually achieve the vision of sustainable e-commerce "ecosystem",...
Information and Communication Technology (ICT) is increasingly recognized as a key resource for most of the firms’ business performances and the presence of electronic business (e-Business) has indeed brought a significant impact on business practices. The development of B2B e-Business and the use of Internet technologies significantly improve the way companies deal with their customers and suppliers...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.