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With the rapid development of the Web in the direction Social Media, the number of communication possibilities has increased exponentially, bringing new challenges and opportunities for companies to build and shape their reputation online as well as to engage and maintain good relations with their customers. In this paper we describe how semantic technologies enable scalable, effective and efficient...
As Web, Web2.0 and semantic channels are constantly growing we are facing new challenge in on-line communication. This paper present a new methodology based on distinguishing and explicitly interweaving content and communication as a central means for achieving content reusability, and thereby scalability over various heterogeneous channels. Our approach enables smaller organizations to perform effective...
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