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Within this paper the authors introduce the alteration from product oriented market offers towards a solution for customer demands oriented economy. The change in customer demands is answered by the concept of Extended Products (EP). EP are integrated offers of a physical product extended by services during the whole life cycle to provide customer oriented solutions. This new view of offering requires...
In order to keep the competitive advantage for creating customer-oriented solutions at a competitive price European ISP's as well as manufacturers are facing the key challenge of rapid community configuration and its efficient management. Therefore the paper provides not only the conceptual basis (IT) for an easily applicable de facto standard but also a business concept for a communication platform...
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