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The purpose of this paper is to advance general theory of screen tourism marketing, and correct unreasonable behaviors of some tourist attractions on it. Based on comparison marketing and product lifecycle theories, we analyzed how Zhangjiajie and Huangshan spots do screen tourism marketing unscientifically with “Avatar”, and found the reason that screen marketing enhancing spots attraction is spots'...
The purpose of this paper is to propose a way for scientifically solving culture problems of tourism souvenir development based on cultural sociology. We employed deduction and induction methods to analyze from cultural mode, cultural conflict, cultural spread, and cultural flux, and found: tourism souvenir development should not only display cultural mode of tourist destination, but also consider...
The purpose of this paper is to enhance the application level of Hakka culture in tourism industry. We employed the comparison analytical method between theory and fact and case study method, and took Cuiwei Mountain of Ningdu city, Jiangxi province as study object. First, we analyzed the forming process of Hakka culture and its characteristics. Then, based on the study of Cuiwei mountain Hakka culture...
Based on the characteristic of experience economy, we employed inference and contrast analysis methods, and proposed three rules for intangible cultural heritage protection with developing theory and threshold theory, which are to focus absorbing modern elements, enlarge the number of continuator, and set up the standing threshold. Then according to the characteristic of experience economy we gave...
The study between tourism souvenir development and culture in China most focus on one certain culture or one certain region, all belonging to phenomenon analysis, now there is a lack of further theoretical studies through local or specific phenomenon. The purpose of this paper is to decompose tourism souvenir core value from cultural perspective with economic theory, and then do some inference of...
The purpose of this paper is to solve a controversial issue in Chinese tourism academia that which is optimum to be core node of tourism supply chain between tourist attraction and travel agency. Based on supply chain management theory and complied with the research paradigm "self-analysis-competition negation-practice test", the study analyzed the optimum qualification and advantages of...
The purpose of this paper is systematically studying the problems of pro-poor tourism (PPT) in China based on supply chain management theory. By constructing the PPT supply chain, theoretically prescribed the general development direction and special role of PPT object in the chain, and advanced two strategies, adding assistant nodes and establishing e-business flat of PPT supply chain to improve...
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