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Self-service is a kind of technology which permits customers getting service without employee's anticipation. More and more enterprises adopt self-service technology. However, researchers consider technology as background in researches of influencing factors of adoption and continuing use. Previous researches didn't consider enterprise's competition, that is, customer loyalty. As a new behavior style,...
Perceived social presence is considered to be a major design principle in computer-mediated communication and an important determinant of online shopping. In this research, a multidimensional customer-centric modal of social presence that is more specific to people's online shopping experience was developed and the potential of such a conceptualization was investigated to provide a better explanation...
Drawing upon the RBV perspective, the authors develop a model to examine the association between firm's Internet marketing resources and performance. The proposed model hypothesizes that Internet marketing capability can contribute to superior market performance in the E-Commerce environment, and they also identify three significant factors-IT capability, Internet marketing involvement, and investment-as...
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