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Product innovation is the main way for the economic development of enterprise, but product innovation project is high ricky and uncertainty, so the risk assessment and management of product innovation project has become concerned about academic and business community. For the product innovation project, risk identification is the basis for risk assessment and the premise and key for establishing the...
This article studies the enterprise technological innovation from marketing management, firstly analyzed the technological innovation and the marketing management innovation as well as their relations; then, elaborated the marketing concept based on the technological innovation; finally proposed complete framework and contents of the marketing organizational structure matched with the new marketing...
Product innovation is the main way for the economic development of enterprise, but product innovation project is high ricky and uncertainty, so the risk assessment and management of product innovation project has become concerned about academic and business community.This paper intends to do a systemic analysis of product innovation project risk evaluation, researching the product innovation project...
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