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In research of marketing field, customer equity (CE) has been regarded as a central measure for estimating an organization's competitive advantage at present and in the future. University can be seen as a special economic organization and it also has its own CE. Therefore, university should innovate its organization structure to adapt itself to its own customer equity management (CEM) and thus to...
Based on the model of Cobb-Douglas production function, this paper measures the contribution rate of human capital accumulation by education (Ce) and higher education (Ch) for the economic growth in three provinces of Northeast China during 1990-2005. The estimation value of Ce for Heilongjiang, Jilin and Liaoning is 11.80%, 10.26% and 10.12% respectively, and Ch is 1.40%, 1.25% and 1.55% respectively...
Because of pursuing different benefits, during the acting, there are some conflicts between clients and agents. When agents go in for their benefits, it is possible to damage clientspsila benefits. Thus, clients must build a set of balance measures to restrict CEOs and reduce agent cost. Reasons begetting CEOspsila financial fraud is various, so it is difficult to make the part of balance to be considerate...
Aiming at the premature convergence problem of particle swarm optimization algorithm (PSO), an improved PSO is proposed, which is based on the effects of inertia weight on the convergence performance. In the improved PSO, the inertia weight nonlinearly decreases with iteration time increasing, and its changing curve is just like the shape of S, moreover the curvature of the curve can be adaptively...
Hierarchical Bayesian approach to predict changes in individual customer behavior is deemed successful, but often assume that the irrelevance between purchase interval and money. In many situations, this assumption may not be valid. In this paper we proposed bivariate hierarchical Bayesian approach, which allows correlation between them, and can educe conditional probability density function of purchase...
The purpose of this paper was to examine the effectiveness of information system sourcing from the perspective of information system service capability. Since system service capability was a difficult variable to be described and examined, the two factors as service quality and maintenance costs were used to evaluate it. Questionnaire was designed, and MANCOVA was used to examine the relationship...
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