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The study attempts to apply the consolidations between the ANP and GRA to systematically and hierarchically evaluate the research issue: “Constructing evaluation-model on the corporate green-marketing through the integrative perspectives” in order distinctively to versify the three potential candidates. In successively, the measured weighted scale of 0.3736 is located at “The g-marketing does positively...
Both capital structure and its antecedent variables are unobservable constructs measured by a set of observable indicators or proxies. Traditionally, the ordinary square (OLS) method was often used for the research on capital structure. However, the use of the ordinary squares method faces some problem. For overcoming these problems mentioned above, we use Grey relational analysis and path analysis...
This research has used grey relational analysis to conduct a case study in order to construct a balanced scorecard system (BSC) for the National Museum of Natural Science (NMNS) in the process of a decisive organizational change. The key performance indicators (KPI) for the NMNS prior to and after organizational or structural changes were also investigated. The findings show that: 1). KPI places emphasis...
This study aims to apply the grey statistic method to evaluate the optimal distribution for strategic resources in order to understand its role of performance in the maximum profitability of enterprise. It is in the hope to see the greatest profitability as a proof to the industry before decision making, under the premises of resources supply constrain, is made. The study surveyed with questionnaire...
Original GM(1,1) and Tan's modified GM(1,1) model are employed in this research to forecast the disability rate of the aged and the number of aged in the total population. However, the original GM(1,1) model outperforms Tan's modified GM(1,1) model. The results reveal that the continual increase in the disability rate of the aged leads in turn to growth rates of 1462.44% in the number of aged demanding...
The main purpose of this study is to predict and analyze the financial ratios of Bureau of National Health Insurance in the near future. We apply GM(1,1) model and Tanpsilas modified GM(1,1) model to forecast 4 financial ratios of Bureau of National Health Insurance, i.e. debt ratio, receivables turnover, current ratio and quick ratio, to analyze its financial performance. The original GM(1,1) model...
Unit linked insurance is a form of insurance where the policyholder bears the investment risk. The purchase decision here denotes only whether to buy unit linked insurance or not. It is a binary variable and the response variable in this paper. The consumers' characteristics have a strong impact on their purchase decision. The consumers' characteristics include cultural, social, individual and psychological...
According to the previous research of grey relational analysis (GRA), many employed grey relational method (GRM) to analyze quality function deployment (QFD). However, limited researches shed light on the entire decision-making process of quality function deployment and are lack of comparison with the traditional method, i.e. quality attribute ranking (QAR). This study will survey 185 patients who...
Unit linked insurance is a form of insurance where the policyholder bears the investment risk. The purchasing behavior of unit linked insurance follows the general model of purchasing behavior. The purchase decision here denotes only, whether to buy unit linked insurance or not. We select four environmental stimuli, i.e., changes of life stage, scourge, accident and depression, as explanatory variables...
In this study, the mobile communications industries are taken by the researcher as the objects. The present study applied grey relational method to analyze the relationships among service quality, customer satisfaction and customer loyalty. As the research result reveals, high service quality may further promote customer satisfaction. In addition, customer satisfaction and customer loyalty are examined...
In the context of economic level sustaining its ascent curve, living and education are upgrading at every moment. Medical facilities have increased dramatically and competitions among hospitals become more and more intensive. Therefore, people require better medical services. In order to promote the competitiveness, hospital's services must be aimed to patients' needs. Also, hospitals should adjust...
This paper attempts to employ the grey prediction to predict different types of medical expenses. And then we try to derive from that, which of them play the decisive role for the financial difficulty of Taiwan's National Health Insurance. Therefore, by using the National Health Insurance expenses announced in the annual statistical reports by the Department of Health between the year 2002 and 2005...
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