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A warranty is a service contract between a manufacturer and a customer which plays a vital role in many businesses and legal transactions. In this paper, various three-level service contracts will be presented among the following three participants; a manufacturer, an agent, and a customer. In order to obtain a better result, the interaction between the aforementioned participants will be modeled...
The aim of this paper is to show the relationship between e-marketing and market driven companies. Market driven companies have previously been referred to as ??market-oriented companies?? in the literature. It is no doubt that the marketing concept is a starting point of market orientation. In this paper we focus on the relationship between e-marketing and market orientation and introduce the concept...
The implementation of the information technology is one of the pivotal indices evincing technological advancement among dissimilar momentous nations. Electronic instruction is one of the most efficacious cultural and scientific determinants. Internet is being utilized in diverse educational levels such as elementary, secondary, high school in the department of education and the higher education centers...
Electronic commerce (EC) is a worldwide mercantile moot point. Any nation that does not heed this cast of electronic trade can't vie with other countries in this field. That is why EC planning is one of the strategic undertakings wielded by most of the nations. One of the stages dealt with in EC schemes is the recognition of barriers inside the nation and the presentation of blueprints to obliterate...
This research attempts to formulate an analytical model for the studying and assessment of necessary factors that have strong effects on the level of Iranian Technology Park competitiveness. The result of this model leads to increasing the effectiveness and efficiency of Technology Parks planning stage. Methodology/Approach: The main framework of this research is based on studying the projects and...
Nowadays one of the most effective models for strategic planning implementation and performance measurement in organizations is Balanced Scorecard (BSC). The Balanced Scorecard has four aspects which are: 1-financial, 2- costumer, 3- internal business processes and 4- learning and growth; Accordance to these four aspects we can derive many indices to measure the performance of any institution carefully...
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