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The purpose of this paper is to examine how individuals define ethical consumption (EC) and then how they negotiate ethical consumption as they move from one country to another. The authors explore these questions by reporting on and interpreting the evolution of their understanding of EC and their own ethical consumption behavior, the EC practices that have endured over time and national contexts,...
The idea of sustainable consumption is one that receives a great deal of attention. Everyone from the scientific research community, to Green Peace, to Nobel Laureate Al Gore has argued convincingly and forcefully that our current level of consumption of natural resources is unsustainable. Our aim is to provide a deeper and more mature understanding of the layers of richness, collectively shared meanings,...
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