Search results for: Ruby P. Lee
Journal of Product Innovation Management > 36 > 6 > 662 - 670
Psychology & Marketing > 35 > 7 > 511 - 521
Journal of Product Innovation Management > 35 > 1 > 11 - 26
Journal of Interactive Marketing > 2017 > 38 > C > 1-11
Journal of Product Innovation Management > 33 > 4 > 455 - 471
Marketing Letters > 2016 > 27 > 1 > 103-113
Journal of World Business > 2015 > 50 > 4 > 663-673
Journal of World Business > 2015 > 50 > 1 > 234-246
Journal of the Academy of Marketing Science > 2014 > 42 > 1 > 49-70
Journal of Product Innovation Management > 30 > 5 > 1027 - 1041
Industrial Marketing Management > 2012 > 41 > 2 > 368-377
Journal of Business Research > 2011 > 64 > 4 > 394-400
Decision Sciences > 41 > 4 > 955 - 981
International Business Review > 2010 > 19 > 4 > 407-418
Industrial Marketing Management > 2010 > 39 > 5 > 853-861
Decision Sciences > 41 > 2 > 271 - 300
International Journal of Research in Marketing > 2008 > 25 > 3 > 192-200