Search results for: Betsy D. Gelb
Business Horizons > 2018 > 61 > 5 > 765-774
Business Horizons > 2017 > 60 > 5 > 657-666
Journal of the Academy of Marketing Science > 2013 > 41 > 3 > 357-372
Business Horizons > 2013 > 56 > 1 > 97-104
Business Horizons > 2012 > 55 > 5 > 509-518
Business Horizons > 2010 > 53 > 5 > 501-509
Business Horizons > 2008 > 51 > 4 > 293-300