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A new semi-empirical kinetic (SEK) method has been used to calculate the values of KXBr or RXBr (X represents substituted iodobenzoates), with KX and KBr representing CTABr micellar binding constants of counterions X− (in the presence of either spherical or non-spherical micelles) and Br− (in the presence of only spherical micelles), respectively. Steady-shear rheological properties of mixed 0.015M...