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The article covers the attitude to advertising as the most dominant tool of marketing communication. Advertising and attitude to it certainly strongly influence the social behaviour and relationships between people. Here, we present the results of an empirical survey implemented on a selected group of respondents with secondary and university education under 50 years of age. The analysis presents...
This paper provides an in-depth analysis of the use of foreign currencies in the lending activities of banks in transition economies. The impact of bank and firm variables on credit dollarization is studied in an optimal portfolio allocation model and estimated using new aggregate data for 21 transition economies for the period 1990–2003. Empirical results provide evidence that credit dollarization...
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