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Data preparation is crucial for the validity of the resulting data model and its subsequent successful application. The paper presents a preprocessing of the data on the behavior of students on social media sites using the CRISP-DM methodology. Data was collected through questioner shared among prospect students of Faculty of Economics Subotica. This has created an adequate platform for the implementation...
In order to achieve better market position, companies need to develop customer-centric strategy and properly manage customer data at their disposal in order to obtain useful knowledge. However, conversion of customer data into customer knowledge is very challenging. Data mining methods and techniques search for hidden relationships and patterns in corporate databases, and herein lies their advantage...
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