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Celem artykułu jest próba przybliżenia specyfiki zachowań nabywczych z perspektywy e-klientów dokonujących zakupów zarówno off-line, jak i w handlu internetowym. W świetle dokonywanych wyborów konsumenckich zbadano, które kategorie produktów cieszą się większą popularnością wśród e-nabywców w przypadku zakupów w sklepach internetowych oraz w sklepach tradycyjnych. Przeanalizowano czynniki motywujące...
Nowadays the biggest challenge for managers is obtaining business information that should support decision-making processes. The main task of decision makers is to understand the operating environment in order to compete effectively and as a result, to achieve success and development. Market intelligence as a practical program collects information about the market and its players through constant...
Set the date range to filter the displayed results. You can set a starting date, ending date or both. You can enter the dates manually or choose them from the calendar.