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In this work, the development of a novel class of eco‐friendly red pigments based on doped Li2MnO3 is reported. These new compounds offer red color values of a* > 34, which are recognizably higher than the red value provided by the commonly used red pigment iron oxide Bayferrox 4130. However, the real outstanding attribute of these novel substances is their strikingly high NIR‐reflectance that...