Search results for: M. Berk Talay
Journal of the Academy of Marketing Science > 2017 > 45 > 4 > 513-533
Journal of Product Innovation Management > 31 > 1 > 61 - 78
Journal of the Academy of Marketing Science > 2013 > 41 > 5 > 601-624
Industrial Marketing Management > 2009 > 38 > 1 > 71-82