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The virtual world has become a new channel in which people can contact with others, and organizations can provide service to their customers. Selling symbolic virtual goods has also emerged as a new economy in the virtual world. Such symbolic goods cannot facilitate people to accomplish any specific tasks; people buy them simply to decorate their avatars. This study is based on the theories of symbolic...
The virtual world has been a new channel in which people can contact with the others and organizations can provide service to their customers. Selling symbolic goods in the virtual world has also emerged as a new economy. People buy symbolic goods to decorating their avatars. This study based on the theories of symbolic consumption, self-presentation, and computer-mediated environment, investigated...
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