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ABSTRACT: This article focuses on co‐operative movements’ role in developing new firms and sectors. In contrast to ‘developmental movements’ which secure legislative, policy, program, and promotional, financial, and technical assistance supports for co‐operative development campaigns, this paper investigates the problem of co‐operative ‘movement degeneration’ – why some movements’ developmental commitments gradually erode. The paper next investigates the project of ‘movement regeneration’ – how mature movements become reoriented toward movement goals, including fostering successful co‐operative formations. This discussion includes the role of institutional intermediaries, educational and cultural interventions, and mobilizing networks in regenerative movement action.